Spanish tech start-up enters the Middle East market

Smartvel, a B2B SaaS technology company, based in Spain, has entered the Middle East market. The start-up is already working with entities in the tourism industry that include Singapore Airlines, Iberostar Hotels.

Smartvel has revealed that it has entered the Middle East market, where, according to a statement, it has begun to approach its first potential customers.

The start-up’s technology services are based on big data, artificial intelligence (AI) and machine learning.

Such techniques allow the start-up “to collect, classify, monitor, enrich, translate and geolocate all the up-to-date events taking place at any destination in the world,” the company said.  

Iñigo Valenzuela, the CEO and founder of Smartvel, said:  “We want to help the main companies within the sector to improve their traveller's experience, by providing value through content solutions that allow users to get inspiration and plan a trip in an intuitive way."

According to the a statement, Smartvel, which recently closed its second round of investment worth $1.05 million and acquired the British content marketing company Pearlshare, has already “a solid client base with companies such as Singapore Airlines, RIU Hotels & Resorts, Buenos Aires Tourism Board, Iberostar Hotels, Iberia or Grupo Globalia.