Majid Al Futtaim is set to diversify its existing traditional consumer-facing retailing business in the UAE when it launches Carrefour Business later this year. The new concept will be a business-to-business product supplier for the hotels, restaurant and catering (HORECA) industry.
According to a company statement, Carrefour Business is in response to growing demand from the horeca industry for a ‘one-stop-shop’ service that can provide a wide variety of “high-quality food and non-food solutions to cover their needs with convenient delivery.”
Carrefour Business will also cater to small groceries, wholesalers, airlines and other public and private institutions.
The statement said that Carrefour Business will initially have more than 4,000 products, ranging from fresh and dry food to personal care products, appliances and textiles, separate to what is already being sold in Carrefour’s stores.
There will also be products that would otherwise be unavailable in the region through Carrefour France’s Promocash wholesale range and its partners in the Rungis Market located in Paris.
Carrefour Business clients will be able to order on the company’s online portal. Large purchases will be incentivised with volume discounts, according to the statement.
Commenting on the business service, Miguel Povedano, chief operating officer of Carrefour UAE and head of operational excellence at Majid Al Futtaim Retail, said: “Carrefour Business represents another step forward in our strategy to personalise our offering to our different segmented audiences.”
“Carrefour Business will extend [Carrefour’s consumer] offering to business customers with the added advantage of volume-based pricing and access to unique products otherwise unavailable in the UAE.”
Majid Al Futtaim also said that its 13 hotels in the UAE and Bahrain will be the first to use Carrefour Business' services.
| Advertisement |
Search our database of more than 2,700 industry companies
