Heather Laverne Heather Laverne

Hilton has appointed Heather Laverne as vice president – customer engagement, loyalty and partnerships for Europe, Middle East and Africa (EMEA).

Canadian-born Laverne will be based in Watford, UK, at Hilton’s European head office, and will lead a team focused on creating and growing direct relationships with customers.

Laverne joins Hilton from American Express where she served in leadership roles for more than 13 years. Most recently, she served as vice president, international premium products where she owned the product strategy for American Express' portfolio of charge products including Centurion, Platinum, Gold and Green cards, across 90 countries.

She completed her undergraduate studies in marketing from the University of Guelph and earned her MBA from Queen’s School of Business.

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