The event takes place in the Jordanian capital for two days, starting 29 March, and will showcase the latest fashion trends and designs.
During the press conference, the W Amman revealed that it had teamed up with a local designer, who is creating a custom-made design piece inspired by the local property of the W brand.
In a statement, the hotel said that Jordan Fashion Week will exclusively feature W’s design piece, whereby the designer will narrate a unique story line behind the design and will also reflect W’s brand identity.
The statement pointed out that the name of the designer is set to be revealed at a later date.
Speaking about the partnership, Esra Parin, general manager of W Amman, said: “Jordan Fashion Week is a fabulous opportunity for W Amman to electrify the fashion scene, and to own the moment by playing a vital role in placing Jordan on the fashion platform.”