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Time Hotels opens central reservations office in Egypt


Hotelier Middle East Staff, March 18th, 2019

Time Hotels has opened its new central reservations office (CRO) in Egypt.

This move, according to officials, was done to expand the company’s footprint across the Middle East and North Africa. 

Located in Cairo, the new office will manage room inventories for all hotels. It will also coordinate and manage all reservations, providing up-to-date rates and availability for various distribution channels including TIME Hotels’ online booking engine, its global distribution system and online travel agents.

Time Hotels CEO Mohamed Awadalla said in a statement: "Opening our new CRO in Cairo reflects not only the potential of the Egypt market, but its strategic geographical position, serving the wider MENA market, in particular the Levant and the North African markets.”

He added: “With a resurgence in tourists in recent years, Egypt presents new opportunities for Time Hotels to expand its presence.”

This year will see the opening of Time Hotels' first beach resort in Egypt, Time Nozha Beach Aqua Park Hotel & Resort, a four-star property located in Ras Sudr, on Egypt’s Red Sea coast. Due to open its doors during Q3 2019, Time Nozha Beach Aqua Park Hotel & Resort will feature 52 rooms and four suites.

Other openings scheduled to take place throughout 2019 include two properties in Saudi Arabia, one in Dubai and the debut of Time Express Hotels brand in Sharjah during the second quarter of 2019.