Screenshots of the new platform Screenshots of the new platform

Trader's House ups its online ordering at Dubai World Trade Centre

Trader’s House at Dubai World Trade Centre launched its online ordering platform in response to a number of factors that were placing a stress on the business – and now is using technology to drive loyalty and more customers.

DWTC director – retail brand development, venue operations department Andrew Cullen says: “Dubai World Trade Centre hosts the biggest events and exhibitions in the region and so, on certain days, demand in our cafés increases exponentially. The decision to implement the ordering platform helps as there is an easy alternative to queuing up to pay. It is easy to access, either a QR code or using the URL. As we have a high number of one time international visitors it was important it wasn’t a downloaded app taking valuable storage space on the phone.  We have also launched with a delivery option for our local offices.

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“Usage has been growing steadily since we launched in November 2018 as people become used to the idea of ordering online. We are now evaluating the potential to use the same platform, wi-q, in a smart zone during the annual Ramadan Majlis held at DWTC.”