Stephen Flawith, founder, Pickl Stephen Flawith, founder, Pickl

Pickl champions staff empowerment and ownership

Pickl is a new burger concept in Dubai that will be open to the public at the One Tower in Jumeirah Lakes Towers on April 1, 2019, with a novel approach to empowering its team members.

Its founder Stephen Flawith says that the end game for Pickl is to give back. With many franchises in the region, Flawith says it’s important to show that home-grown concepts can be funky and high-quality, while pushing the edges of creativity and innovation.

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He adds: “Part of this comes down to our product, but another part comes down to our crew. We take a percentage of our profit and split it evenly among our staff, effectively making each and every one of them shareholders. Whether it be the manager or the pot washer (I started out as a pot washer myself!) they will, at the end of the year, take home a shareholder profit percentage. We wanted to put this in play so that we could give each and every one of our crew a sense of ownership behind the brand, to ensure that we could work and grow with them all over the coming years, and most importantly, reward them for the hard work and dedication they show the company each day.”

Pickl is, in essence, a burger concept with a twist for the region, says Flawith. The meats are sourced fresh to the highest standard, and pickles are made on-site. Flawith adds: “After a lot of R&D, we will make all our sauces ourselves on site. Our interiors were developed to be raw and yet have the comfort to use as a co working space, our coffee is roasted locally, and our price point means we offer a high end quality product at an affordable price.”