Absolut launches bespoke beverage application

Absolut Vodka has launched ‘Drinkspiration by ABSOLUT’, a drink information application for the iPhone and iPodTouch, combining the latest mobile technology with GPS, Twitter and Facebook.

The new Drinkspiration platform offers users access to an interactive encyclopedia of recipes, helping them find and share personalised drink recommendations based on spirit, taste, weather, time of day, bar vibe, sound volume, real-time drink trends and more.

Commenting on the launch, Fredrick Tallroth — senior manager interactive marketing at The Absolut Company — elaborated: ”Have you ever found yourself in a bar without really knowing what to order? With Drinkspiration by ABSOLUT, you’ll never have this problem again.

“Drinkspiration is your best friend in the bar, giving you guidance, personalised recommendations and an all-encompassing gateway to the drink universe, right in the palm of your hand.”

An ideal application for consumers wanting to try something new, Drinkspiration — with its hundreds of attractively-illustrated drink recipes and ability to offer bespoke drink recommendations based on personal taste, location or occasion — can also provide inspiration for professional bartenders.

Ina ddition to all this, the application allows users share their location and real-time drink choices through Facebook and Twitter.

Combined with GPS capabilities, a status update generated by the application could be: "John is having a bloody mary in Buenos Aires".

The mobile application also gives seamless integration with Absolutdrinks.com, with ‘Top Drinks’ lists automatically created on the profile of users who sign up for an account.

From Absolutdrinks.com, users can also download live personal top list badges to embed on their blog or homepage, always updated with their favourite drinks.

The multi-purpose application even offers a glimpse into the international nightlife scene.

In the World Section of the application, you see what drinks are ordered in real time across the globe and the application automatically collects and highlights global drink trends and top lists — all made possible by GPS technology.

”We wanted to create the first interactive spirits application of its kind, combining top-of-the line mobile technology with social media interaction and user generated content,” explained Tallroth.

“Drinkspiration by ABSOLUT solves any drink dilemma, quickly and in an inspiring way”.

Currently available as a free application for iPhone and iPodTouch users, Drinkspiration is the number-one free application in Sweden and was downloaded an incredible 43,000 times during its first 13 days on the iTunes App Store.

A version created for Google Android will be unveiled at the Android Market later this summer.

Drinkspiration disclaimer:

Drinkspiration by Absolut is strictly intended only for persons above legal drinking age; by downloading the application, users confirm that they are 21 years of age or older.

Users are required to declare that they are of legal drinking age to access the application and may only share Drinkspiration by Absolut content with others who are above legal drinking age.

Watch a Drinkspiration by Absolut tutorial by clicking here, or visit www.Absolutdrinks.com for more information.