How to sell Scandinavia

Hurtigruten cruises are suited to adventurous clients.

For customers seeking fresh air, outstanding scenery and clean living, look no further than Scandinavia, says Gemma Greenwood.

Europe is a well-explored continent, particularly in the west and the south and along the Mediterranean coastline, however, the northern-most part, namely Scandinavia, is a hidden treasure just waiting to be explored by the ever more adventurous Middle East traveller.

This area of Europe, comprising Denmark, Finland, Norway, Sweden and Iceland, boasts the same attributes as destinations that are already immensely popular with the Middle East market.

Story continues below

The mountains, lakes, fresh air and temperate weather — all key factors driving tourists to Switzerland and Austria each summer — can be found in Scandinavia, often on a grander scale.

Norwegian citizen Sonia Rashid established Scandinavian Connections in Dubai more than a year ago in a bid to educate the travel trade about this unexplored pristine territory.

She started out by representing Hurtigruten in the region and is now taking on more clients such as Sweden-based DMC GoNordic, The Ice Hotel in northern Sweden, the Norwegian train experience ‘Norway in a Nutshell’ and much more.

“I want travel agents to know that Scandinavia is a destination that will really generate high revenue because of all the activities and options it has to offer,” says Rashid. “A trip to Scandinavia is a chance to experience something genuine — away from the malls and the concrete. It’s a back-to-nature experience that is fun, relaxing and educational.

“Scandinavia is also a very safe region and a family-friendly destination, plus it’s just a one- or two-hour flight from most major European airports.”

Here, ATN, with some help from Scandinavian Connections, has compiled some must-know information about Scandinavia, customer feedback, as well as highlights and package/itinerary ideas.