As part of the deal, within the hotel category, Bliss spa will only operate at W Hotels. As part of the deal, within the hotel category, Bliss spa will only operate at W Hotels.

Starwood Hotels and Resorts has sold the Bliss spa and product company to Steiner Leisure Limited in a US $100 million deal.

As part of the transaction, Bliss and Remade spas and amenities will remain exclusive to Starwood in the hotel category at W Hotels and St Regis Hotels respectively.

Starwood president and CEP Frits van Paasschen said: “This sale is illustrative of our long term strategy to focus purely on our growing and increasingly global hospitality business.

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“At the same time, we are delighted that we will continue our business relationship with Bliss, which has provided a distinct point of view to our amenities and spas in our W and St. Regis hotels,” added van Paasschen.