Starwood sells Bliss Spas to Steiner for US $100m

Starwood Hotels and Resorts has sold the Bliss spa and product company to Steiner Leisure Limited in a US $100 million deal.

As part of the transaction, Bliss and Remade spas and amenities will remain exclusive to Starwood in the hotel category at W Hotels and St Regis Hotels respectively.

Starwood president and CEP Frits van Paasschen said: “This sale is illustrative of our long term strategy to focus purely on our growing and increasingly global hospitality business.

“At the same time, we are delighted that we will continue our business relationship with Bliss, which has provided a distinct point of view to our amenities and spas in our W and St. Regis hotels,” added van Paasschen.