The Business Travel Show Dubai is on track for a 2010 comeback with many key stakeholders already showing interest in participating next year, event d
The Business Travel Show Dubai is on track for a 2010 comeback with many key stakeholders already showing interest in participating next year, event director Sally Maltby has said.
“We have been talking to various key accounts such as Virgin, BA, Premier Inn, Leading Hotels and Hertz, to name plus a few, plus Emaar Hospitality has signed up and we are talking to them about their involvement in our hosted buyer programme,” she told ATN.
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The programme is a first for the event, which will take place at Madinat Arena from October 25-26, and will help secure “the right people” said Maltby.
In addition, the educational programme will be free, “so there is no reason why the show should not be on corporate travel buyers’ calendars,” she added.
Maltby also vowed that the show would be more proactive in securing buyers from across the Gulf and not just the UAE.
She said exhibitors were “cautiously optimistic” about 2010 and realised the benefits of taking part in a show that exclusively targeted corporate travel buyers in the Middle East.
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