Oman Air spends millions on ads

Oman Air has shelled out US $10 million on an international advertising campaign.

It will run across broadcast, print, online and outdoor media and promote Oman’s culture history and its sporting opportunities, inviting travellers to ‘Find Oman’, ‘Bike Oman’, ‘Dive Oman’, ‘Climb Oman’, ‘Taste Oman’, ‘Smell Oman’ and ‘Walk Oman’.

The campaign will be rolled out in the UK, France and Germany following Oman Air’s recently launched new routes to Paris, Munich, Frankfurt, Male in the Maldives and Colombo in Sri Lanka while using new A330 aircraft on the London route.