Campbell Gray: 'we're really flogging my name here at the moment but everyone seems to love it'. Campbell Gray: 'we're really flogging my name here at the moment but everyone seems to love it'.

Campbell Gray Hotels is set to roll out a spa brand called Pure Gray, company chairman and founder Gordon Campbell Gray revealed in an exclusive interview with HotelierMiddleEast.com

“I think we’ll put a Pure Gray into all our hotels and we’re going to develop that. We’re actually extending Le Gray Beirut already,” said Campbell Gray.

He said that he was taking over a part of the building originally intended for retail to extend new hotel Le Gray — located in the smart downtown district of Beirut.

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“We’re adding an Asian restaurant, an indoor screening room, a swimming pool, extending the spa and putting in ice rooms,” said Campbell Gray.

In addition, Campbell Gray plans to transform some of the 500-piece strong art collection he accrued for Le Gray Beirut into a gallery because of demand from guests to buy the work

“Everybody wants to buy art and I don’t like art for sale in hotels so I’ve decided we’re going to have a gallery/coffee shop in the hotel — it’ll be pieces [costing] from a few hundred to a few thousand and I’m going to collect it.

“So it will be called ‘Gallery Gray’ — we’re really flogging my name here at the moment but everyone seems to love it. It will be a pure art gallery,” he said.

Le Gray Beirut is a member of the Leading Small Hotels of the World.

Campbell Gray Hotels also operates One Aldwych and Dukes in London and Carlisle Bay in Antigua.