WORD OF THE DAY: Bleisure

Bleisure: (noun?) When business and leisure are combined to create a new and shorter word that makes you want to weep.

Word in a sentence:

CEO: I want a word that sums up our new vision for our campaign.

Brand officer: Well a key insight that directed the creative vision for the campaign is the growing trend of travelers seamlessly blending business and leisure – how about bleisure?

CEO: Perfect, let us take the good word bleisure and spread it across throughout the world