Dubai Mall smashes record with 5 million visitors

The Dubai Mall, the world’s largest shopping mall, recorded more than five million visitors during the Dubai Shopping Festival, setting an all-time record in visitor footfall.

Weekly visitor footfall during the festival month was an average 30% more over regular weeks.

Emaar Malls Group CEO Nasser Rafi said the 15th edition of Dubai Shopping Festival and the success of The Dubai Mall’s visitation set a new record-setting benchmark for retail.

“The Dubai Mall was the city’s key shopping, entertainment and leisure destination during DSF, underscored by the record 5 million visitor footfall – and thus setting a new precedent for shopping malls across the region and internationally,” Rafi said.

“The dynamic entertainment and promotions calendar showcased across all of Emaar Malls Group’s retail properties and the extensive array of shopping and dining options reiterate our efforts to reinvent and offer an enhanced shopping mall experience for residents and tourists. Emaar Malls Group brings innovative lifestyle promotions that add value to our visiting guests, as highlighted by the ‘Fly from one Fashion Capital to another’ promotion.”