Pitching product perfection
Senso Spa manager Sunanda Marasinghe says Radisson Blu Dubai Media City’s introduction of the Anne Sémonin product range will give it a competitive edge in the crowded Dubai market
Why did Senso decide to introduce Anne Sémonin products?
Sunanda Marasinghe: Our goal for 2010 is to maintain Senso’s exclusivity and take it to higher levels, through excellence in service and products.
We felt we must cater to the needs of our guests with a natural and fresh spa range.
Our team did extensive market research before we took the decision to bring in Anne Sémonin [which replaces previous line Dermologica], as we feel the products represent the exclusivity we like to portray in Senso.
We are always keen to provide the best for our clients through our service, but for me it is not only our efforts but also the quality of the products used, which result in loyal customers who appreciate Senso
The exclusive line of Anne Sémonin aromatherapy products is based on essential oils and trace elements. The product philosophy is oriented towards guests and their needs. Everyone has a different skin type so products should be customised to each individual’s need. This personalisation of products gives the aesthetician the ability and flexibility to address the requirements of the skin.
Has Senso launched a new treatment menu as a result of taking this range?
SM: Yes, we have designed a new menu with Anne Sémonin facials, body treatments and a vast selection of massages and spa packages.
The services include special packages as well as separate services and exclusive packages for both gentlemen and ladies. For all of the above we use Anne Semonin products exclusively.
In addition to this, manicure and pedicure as well as waxing services are also available.
How do you plan to retail the products to guests?
SM: I believe the best plan to sell our products is to simply advise the customer about available spa treatments, products and the benefits which come along with them.
My therapists are delighted to offer advice to our guests on suitable products and routines to treat skin problems, stress the importance of having regular treatments and home care options. Once the client has tested products and followed a suggested regime at home, they are happy to buy the retail items.
We expect lots of interest from our guests in the range of products. Approximately one third of our revenue may come from the retail of our exclusive products at the spa.
What spa trends are you seeing in Dubai this year?
SM: The spa industry is growing very fast. It indicates people take great pride in looking after themselves and are more critical when choosing a spa.
Professional therapists, the overall atmosphere, level of service, quality of the brands and treatments are all important aspects we need to maintain on the highest levels and seek to improve constantly.
For me personally, the most important factor remains the wellbeing of my customer and I try to excel in every service aspect possible.
Senso is in one of Dubai’s most densely populated spa areas in Media City/Dubai Marina. How does it plan to stay ahead and compete in 2010?
SM: The first step has been taken by choosing the Anne Sémonin range of products. Following on from this, we will continue to provide our ‘Yes I can’ spirit towards every single guest, while our experienced therapists and an exclusive selection of unique combination of treatments will send him/her on an unforgettable journey of wellbeing.
SENSO MARCH SPA PACKAGE
- To introduce its Anne Sémonin products, Senso has developed a “top-to-toe” spa package for March.
- Priced at AED 600 (US $163) and including access to Radisson Blu’s swimming pools, the package comprises:
- Anne Sémonin Bubbling Back Therapy
- Anne Sémonin Eye Contour Treatment
- 30-minutes of reflexology
- Full-body polish