Luxury brand LVMH Moët Hennessy Louis Vuitton is to enter the luxury hotel market.
LVMH, the world's largest luxury goods manufacturer, is to open two additional luxury hotels under the "Cheval Blanc" brand and is considering other venues.
The current hotels planned will open in Egypt and Oman in 2012, said LVMH. The Egyptian development is on a private island in Aswan, while the development in Oman is on the island of Al Sodah and includes 32 private villas.
LVMH owns more than 60 brands, including some of the world's most established labels, including Givenchy, Marc Jacobs, Thomas Pink, Donna Karan, Kenzo, Glenmorangie, TAG Heuer, Sephora, Louis Vuitton and Moet et Chandon.