Premier Inn breaks ground at ADNEC Capital Centre

Premier Inn has begun building its first hotel in Abu Dhabi and fourth in the UAE, at ADNEC’s Capital Centre, part of the company’s aggressive regional expansion.

The new hotel to be ready by September 2011 will have 242 rooms, with the cost of development reaching AED120 Million.

Premier Inn Middle East managing director Darroch Crawford said, “We are delighted to have secured this prime plot in Capital Centre.

Capital Centre’s excellent infrastructure and proximity to Abu Dhabi’s superb new events facility makes it an ideal location for Premier Inn”.

Capital Centre, master-planned by ADNEC (Abu Dhabi National Exhibitions Company) is a micro-city of 23 mixed-use towers, including seven hotels.

The development is adjacent to the Capital Gate tower, and the Gulf’s largest exhibition centre, the Abu Dhabi National Exhibition Centre, which staged more than one hundred events last year.

Simon Horgan, CEO of ADNEC Group said: “ADNEC is very pleased to support Premier Inn’s debut project in Abu Dhabi. The thriving Abu Dhabi National Exhibition Centre is an engine for the Capital Centre development and as the number and range of events we attract continues to expand, the need for a balanced portfolio of on-site accommodation requirements will increase. I am confident that ADNEC’s plans to further develop the site will ensure that leading hospitality providers such as Premier Inn will benefit from being located in one of the most commercially viable destinations in Abu Dhabi.”

The new hotel in Abu Dhabi will offer en-suite bathrooms in every room and will also offer a contemporary restaurant (Bedouinns), a bar (The Retreat), and a Costa Coffee outlet.

A podium sundeck will feature a swimming pool and whirlpool spa.

“Although the current economic climate shows a general slow-down in expansion plans for most companies, for Premier Inn it is vital for us to continue as we have always planned in order to take advantage of the increasing number of travellers seeking out the best value for money hotels,” added Crawford