Ladies only rooms as UK hotel bids for ME visitors

Dukes Hotel, a London-based Dubai-owned five-star property, is targeting female business and leisure guests from the Middle East with the introduction of special ladies-only Duchess Rooms.

“We have always appealed to guests from the GCC, whether business or leisure, but we believe that our new rooms will particularly impress ladies from the Middle East looking for discretion and privacy,” said Debrah Dhugga, general manager of the hotel.

The 90-room hotel, owned by Seven Tides, has introduced a range of feminine touches as part of its Duchess Room service tailored to women travelling alone, on business or with friends.

They include a personal welcome card from Dhugga; a female member of staff to escort them to their rooms and handle all room services and housekeeping requirements; branded toiletries; make-up mirror, hair dryer and styling accessories within easy reach of the dressing table; fresh flowers and a fruit bowl; a choice of glossy lifestyle magazines; and a quiet corner table in the dining room should guests wish to dine alone.

“These are challenging times for the industry but with a stunning hotel and a strong team, along with our distinctive personal touches such as the Duchess Rooms, I am confident that we can stand out from the crowd,” said Dhugga who will be in Dubai to participate at the Arabian Travel Market trade show next week.

“We are already seeing an increase in guests from the Middle East with a four percent increase so far this year, mainly from business travellers,” she added.