ADAC launches new airport brand

Abu Dhabi Airports Company (ADAC) has launched a new brand concept called ‘Shop-Dine-Unwind’.

The announcement was made on the second day of the Tax Free World Association (TFWA) event in Singapore this week.

Huraiz bin Huraiz, chief commercial officer for ADAC said: “While we all appreciate the achievements and equity that was built up with the Abu Dhabi Duty Free brand, the new business model has transformed significantly over the past 18 months and it was not a suitable brand we could grow and use outside of Abu Dhabi.

“The Shop-Dine-Unwind brand, which will be managed by ADAC’s Commercial Division, not only highlights the change in our business model from owner-operator to landlord, it is also easily transferable – outside of Abu Dhabi – and will eventually enable us to highlight the quality of a travel-retail offer, within ADAC managed airports, internationally,” added Bin Huraiz.

ADAC currently manages five airports in Abu Dhabi and sees potential, in the long-term, as an airport asset management company.

ADAC’s stated vision is to ‘create the world’s best airport environments’, and Shop-Dine-Unwind was created to reflect the retail, food and beverage (F&B) offer within ADAC managed airports.

The first Shop-Dine-Unwind branded property within ADAC’s portfolio is Terminal 3 – Abu Dhabi International Airport.

Shop-Dine-Unwind will also go live in Abu Dhabi International’s Terminal 1in 2010. The ultimate Shop-Dine-Unwind offer will, says ADAC, be delivered when Abu Dhabi’s upcoming Midfield Terminal Complex is launched in 2015.