GTA & Marriott sign global distribution agreement

GTA by Travelport, a global travel wholesaler has signed a distribution agreement with Marriott International Inc. to further strengthen their strategic relationship.

The distribution agreement provides GTA's thousands of tour operator and travel agency customers more flexibility when planning stays at Marriott Hotels & Resorts, JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Courtyard, Residence Inn, Fairfield Inn & Suites, TownePlace Suites and SpringHill Suites, according to a statement by the company.

"Marriott operates some of the best recognized brands in our industry; we are thrilled to offer our customers increased property, room category and rate type choice across the expanding Marriott brand portfolio globally.” stated Kurt Ekert, GTA chief operating officer.

“This enhanced relationship with Marriott increases our product offering and empowers our customers with the ability to offer their clients expanded choice, as well as even more last minute availability."

Julius Robinson, vice president, global sales intermediaries at Marriott International Inc said GTA’s global footprint of travel professionals provided Marriott and its property owners a “unique distribution opportunity especially in emerging areas such as China, parts of the Middle East and Latin America”.

“GTA’s dynamic multi-channel distribution network is an ideal channel to present our hotel portfolio,” he said.

“It will allow us to speak to more customers in the language of the travel professional while working with GTA. Our hotels have worked with GTA for many years but this agreement is a true milestone that will further cement our excellent business relationship.”