Best Western 'fastest growing chain'

Hotel chain Best Western International is positioning itself as Asia and the Middle East’s fastest growing international hotel chain, with expansion plans for the region currently underway.

According to recently published rankings by MKG Hospitality, Best Western has the most number of hotels and hotel rooms under a single brand in Europe with 1,289 hotels offering 87,017 rooms across the continent, and plans to expand in the Middle East region with a goal of having 300 hotels by 2015.

Best Western International’s vice president of international operations for Asia and the Middle East, Glenn de Souza said: “We work closely with our owners to make sure each hotel meets Best Western’s global standards and to maintain our reputation as a leader in value-for-money, quality accommodation.”

Among the chain’s key targeted destinations in the Middle East are Saudi Arabia, the UAE, Oman, Bahrain, Qatar, and Kuwait.

As the development plans go ahead, the chain plans to focus on the quality standards which it says it is globally recognised for.

“We provide comprehensive support and services which help our members from a hotel’s construction right through to operation. Our extensive sales and marketing network, together with our comprehensive learning and development tools, are the keys to success as this provides efficient means to maintain high service standards and keep our guests and members satisfied,” added de Souza.