Sofitel continues Moroccan expansion

As the only international luxury brand with a presence in all key cities in Morocco, Sofitel is aiming to consolidate its strengths with the opening of three new properties, as well as introducing its new So Spa concept to the country.

The launch of So Spa at Sofitel Rabat Jardin des Roses in Morocco will also mark the entrance of the brand to the Middle East.

According to Hamid Bentahar, VP Morocco for Sofitel, the breadth of the network has enabled the hotel chain to develop packages to suit a variety of sectors.

“We have created a collection of Sofitel Morocco offers including a spa experience, family packages and golf ... and these can be personalised and tailor-made to suit every individual guest request.”

In addition, the group plans to launch multi-destination and multi-continent packages to target long-haul markets such as the Middle East, the US and South America.

“We propose Europe and Africa combination trips including two hotels on two continents,” he said.

The three new hotels bring the Sofitel presence up to nine in six cities, with the launch of the Sofitel Essaouira Mogadir Golf & Spa, Sofitel Agadir Atlantic Riads & Spa and Sofitel Casablanca Bab El Mouhit.

“We are excited by the launch of So Spa which was introduced to the Sofitel Rabat Jardin des Roses three months’ ago, and by Sofitel Marrakech Lounge & Spa which launches next year,” said Bentahar.