Rotana signs first Centro properties in KSA

Rotana has announced a strategic alliance to develop the first two Centro Business Traveller Hotels in Saudi Arabia, in Riyadh and Al Khobar.

The hotels will be developed in partnership with the Elegant Hotels Group, wholly owned by chairman Eng. Abdulelah Al Khereiji.

Rotana chief executive officer and president Selim El Zyr said: “We are redefining the conventional concept of economical comfort and offering affordable superior class accommodation and hospitality.”

Conceived by Rotana and designed by LWD, Centro Hotels by Rotana is specifically designed to cater to the rapidly expanding market of business travel and accommodation for the budget conscious guest.

Elegant Hotels Group chairman, Eng. Abdulelah Al Khereiji commented: “Today, we are exceptionally pleased to be able to announce our strategic alliance with Rotana in the launch of Saudi Arabia first Centro Hotels. This is a hospitality concept that suits our rapidly expanding business traveler population. Innovative and forward facing, we see this as an excellent investment in the right time and place".

El Zyr was optimistic about further developing the Centro brand, adding: “Rotana is working towards the opening of 25 ‘Centro Hotels by Rotana’ properties across the MENA Region by 2014, introducing a unique out-of-the-box solution for the mid-tier market”.