The King Hussein Bin Talal Convention Centre , one of the largest conference centres in the Middle East, now operates under the Hilton Hotels and Resorts brand, as of September 1, becoming the first Hilton management property in Jordan.
The Convention Centre is now managed by Hilton Worldwide through an agreement with Dead Sea Resorts PSC Company and is adjacent to the upcoming Hilton Dead Sea Resort and Spa, which is due to open in Q4 2014.
Hilton Hotels and Resorts global head Dave Horton said: “This partnership will leverage the Hilton brand’s global expertise and innovative leadership in meetings and large scale events for the benefit of the region as Jordan continues its growth in this segment. Hilton is the leader in global hospitality and we are excited to expand our portfolio in this market.”
The centre will further strengthen the Hilton portfolio in Jordan, becoming the first project managed by the brand in Jordan, as one of five other new developments for Hilton Worldwide in the country.
It will join three new Hilton brand hotels in Aqaba, Amman and Dead Sea areas as well as the first Doubletree by Hilton hotel in Aqaba.
Jean-Paul Herzog, President, Hilton Worldwide, Middle East and Africa, said: ““Jordan is a key development market for us in our regional development strategy. As an upscale resort and therapeutic area, the Dead Sea is an ideal location to increase our presence in the Jordanian Kingdom where modernization meets with a rich history.”
He added: “KHBTCC will benefit from a swift opening, with the full support of the Hilton sales and marketing engines as well as the support of the KHBTCC former General Manager, Naif Zureikat. We are glad to have been able to retain Zureikat, who will be a major asset for our management to the convention centre.”