Sustainability concerns impact product development

Sustainability will play a pivotal role in the way companies develop new products, said experts in the kitchen and bath division of company Kohler Co.

Kohler Co Middle East regional marketing manager Mohamed Nada said: “There is a greater emphasis on conservation and the use of sustainable products and materials is becoming an increasingly major factor in purchase choices, with customers still demanding a quality and aesthetically pleasing design for products.”

The consumer preference for environmentally friendly products has led the company to develop offerings which reduce the amount of water used by the purchaser, such as water-saving touchless faucets.

“A framework has been created in Kohler’s new product development organisation to heavily invest in the design and engineering of water-conserving products that don’t sacrifice performance or style,” explained Nada.

He added: “Our aim has always been to help customers act responsibly to the planet by offering efficient products designed to consume only what is necessary — without sacrificing design or performance.”