Subway ramps up UAE expansion

Restaurant chain Subway is further expanding in the UAE with the opening of three more outlets, taking its presence in the region to 100 restaurants.

The franchise has also announced that it will add three new stores in Kuwait and two in Saudi Arabia by the end of the year.

Hisham Ghazal, Brand Manager, Subway Middle East and Africa, said: “We are proud to announce our network is further expanding, and will continue to grow to reach our customers. I would like to congratulate Subway UAE, Saudi Arabia and Kuwait for the remarkable efforts as we gear up to opening additional outlets in most of the Arab countries in the near future.

“Our continuous expansion comes as a key step to meet the increasing demand for the healthier options that we offer with optimum value,” he added.

Christopher Reyes, Operational Director, Subway - Saudi Arabia, said: “The year 2010 is special for us by all measures. With the opening of nine new outlets, the year has witnessed the biggest expansion of Subway in Saudi Arabia, followed by six new stores in 2005 and five in 2009.”

The company has also rolled out a two-month long campaign titled ‘Make it Your Way’ across television, radio, print and digital, as well as online and outdoor platforms.