Luxury organic brand Neom launches in Middle East

Neom Luxury Organics, a handmade range of spa products and amenities from the UK, has launched in the Middle East.

The collection is being distributed by Sarum Trading and is being spearheaded by Susan Jarbug, previously spa manager at Radisson Blu Yas Island and The Address Downtown Dubai, and a long-standing advocate of the organic spa movement.

So far, Neom has teamed up with Atlantis The Palm, Raffles Dubai and SensAsia Urban Spa to offer the products and expects to announce more five-star hotel partnerships this month.

Neom Luxury Organics founder and director Oliver Mennell said: “Expanding our business in the Middle East following distribution in Europe as well as across the UK in selected boutiques has been a natural progression for NEOM Luxury Organics as a growing business. We felt that our luxury brand would really resonate with Middle Eastern customer’s offering them something new, exciting, luxurious and completely organic.

"We have lots of new products launching this year adding to our already existing luxury home, bath & body range and we hope to continue to grow across new territories around the world and build on the NEOM brand, so watch this space!”