Hilton unveils new global spa concept

Hilton Hotels & Resorts has unveiled eforea: spa at Hilton, its new global spa concept that it claims “is poised to be one of the world’s fastest growing spa brands”.

The spa will feature a menu of “treatment journeys” and “innovative design elements”, all providing a spa solution that it claims owners will be easily able to implement and customize.

In a statement, the company said it had leveraged its global reach and expertise and had taken the best elements and practices from Europe, Asia Pacific, Middle East and Africa and the Americas to create “a unique concept for today’s savvy global travelers”.

“Today we raise the on-property spa experience to a new level with the introduction of our innovative global spa concept – eforea: spa at Hilton,” said Dave Horton, global head, Hilton Hotels & Resorts brand.

“Eforea delivers the high standards guests expect from Hilton and further reinforces our position as the stylish, forward-thinking leader of global hospitality. With today’s opening at Hilton Short Hills and more than 80 spas currently in our global pipeline, eforea has the potential to evolve the spa segment of our industry on a global scale.”

The Hilton Hotels & Resorts brand currently has more than 80 properties in development that are committed to including a spa and anticipates that the spa of choice for these properties will be eforea.

The first eforea: spa at Hilton, debuts at Hilton Short Hills, a AAA Four-Diamond hotel located in New Jersey in the US.