Program Objectives:

By the end of the program, participants will be able to:

* Understand the functions of public relations in a changing environment
* Practice the key communication skills and techniques essential for performing their public relations duties.
* Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
* Play an active role in supporting the image and reputation of the organization.

This Program is designed for:

Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. This program is worth 25 NASBA CPEs.

Program Fees:

Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy

Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.

Program Outline:

Public Relations in a Changing Environment

* The Origin and Development of PR
* Definitions, Scope and Objectives
* New Roles and Perspectives
* The Role of Public Relations in Building and Supporting the Image of the Organization

The Functions of Public Relations

* Planning and Organizing the Activities of Public Relations
* Ingredients of Successful PR Planning
* Main Qualities of Public Relations Professionals
* Public Relations Position in the Organization

Public Relations and Communication

* Communicating With the Internal and External Public
* Non Verbal Communication
* The Communication Abilities for Public Relations Professionals

The Role of PR Professionals in Dealing with Internal and External Public

* Understanding Difficult Personalities
* Dealing with Difficult Personalities

Verbal Communication Skills

* Kinds of Verbal Communication
* Presentation Skills
* Verbal and Non Verbal Skills While Presenting

Written Communication Skills

* Types of Written Communications
* Effective Writing Skills
* Writing and Producing Newsletters, Brochures, Reports and Magazines

Press Conferences

* Why Conduct a Press Conference
* How to Prepare a Press Release
* How to Conduct a Press Conference
* Preparing and Circulating the Press Clippings

Pre-requisites
None

Delivery Type
Group-Live

Related Programs

* Business Etiquette and Protocol
* Public Relations and Media Skills
* Hospitality Events and Conferences Management