Program Objectives:

By the end of the program, participants will be able to:
* Use marketing research to close information gaps and enrich the marketing plan with winning strategies.
* Plan, design and execute vital marketing research projects.
* Know why, when and how to use a variety of research methods and techniques such as surveys, focus groups, conjoint analysis and more.

This Program is designed for:
Marketing executives who need a grounding in marketing research principles and methodologies. The program is also ideal for those who will become engaged in planning, designing and executing marketing research projects and for those whose job is to supervise the work of third party agencies hired to conduct research projects on behalf of the participant’s organization. This program is worth 15 NASBA CPEs.

Program Fees:
Per participant - USD 2750
Frequent nomination - USD 2475
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy

Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.

Program Outline:

Definitions and Concepts

* What is Marketing Research?
* Primary and Secondary Research
* Quantitative and Qualitative Research

Steps in Marketing Research

* Defining the Objective
* Choosing the Methods
* Obtaining the Data
* Analyzing the Data
* Recommendations and Application

Surveys

* Population of Interest
* Writing the Questions
* Sampling Methods

Conjoint Analysis

* What Is It? (The Power of Conjoint Analysis)
* When and How to Use

Focus Groups

* The Facilitator
* The Group
* The Method