Hotelier Middle East -

Developing a Profitable and Sustainable Spa

Scheduled Date: Saturday, May 24, 2014/Monday, May 26, 2014
Training Provider: B Host Services JLT
Type: Training course
City: Dubai
Country: United Arab Emirates
Sector: Sales & Marketing
Languages : English

5,800 AED


A well planned spa must be based on a well thought out strategic concept. What are the next steps to ensure profitable spa operation? What do we mean by sustainability?


Detailed feasibility study. Investment, price structures and return on investment must be calculated. A Marketing clear strategy must be established.


Design, Technical Planning and Equipment. A consistent style must appeal to guests and be reflected in the detailed interior planning and architecture. The main workflows and suitable materials to be used in treatment rooms, wet areas, and pool areas must be established.


What state of the art equipment is available and how can this be integrated. How can we make the SPA sustainable, reduce energy and water usage, minimise environmental impact and thus save enormous costs.


Professional Spa Management. People are key to success. Ongoing training, development programs and ethical employment practices create highly motivated employees.


Sustainability means economy of operation, environmental responsibility, long term profitability and a concept which will last. Sustainability means building relationships – creating loyal employees and securing repeat business by appealing to guests. Sustainability means innovation and leading the market.


By the end of the Module, participants will be able to


• Identify the content of a spa feasibility study and its importance in the development process
• Recognize the role of layout, technical planning and workflows in ensuring smooth spa operation
• Evaluate the importance of using appropriate materials (floors, walls, ceilings, lighting, surfaces, ventilation and climate control), state of the art equipment and their impact on profitability


• Differentiate between various spa design styles
• Identify suitable materials for use in various spa areas
• Differentiate between various types of spa equipment


• A holistic approach to understanding spa profitability and sustainability


Interactive discussions, practical exercises and case studies


Spa Managers, hotel managers, executives and entrepreneurs in any service-related business


Mark Dunford is a consultant at LHC. Prior to moving to LHC Mark was based in Barcelona as Development Director for Stein & Franklyn hotels and resorts giving him a strong knowledge of owner-operator structuring.


Mark has a comprehensive background in hospitality real estate, having also served in the London offices of Jones Lang LaSalle Hotels, where his primary responsibility was working on asset sales and acquisitions.


He was involved in a number of deals on both a portfolio and single asset basis with transactions totalling some GBP 120 million.


Mark was also part of the early team at industry-leading The Bench (Now STR Global) where his main role was the UK-wide rollout of the service and facilitating the organization’s overall development.


He has also spent time working in hospitality operations in Kenya, Seychelles and the Caribbean after graduating from EHL in 2004.


Contact Info

Office 2305, Indigo Icon,Plot F3
Jumeirah Lakes Towers
P.O. Box 215449
Dubai, United Arab Emirates

Tel: +971 4 369 5322
Fax: +971 4 369 5323
Mob: +97 155 1226222


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