What Branson will probably look like on his flight with AirAsia. What Branson will probably look like on his flight with AirAsia.

AirAsia and counterparts at Virgin Racing are preparing for Sir Richard Branson’s inaugural flight as an AirAsia stewardess after he lost a bet to F1 rival and AirAsia boss Tony Fernandes.

The pair agreed that the winning team owner would have the other be a flight attendant on their respective airlines.

On winning the wager, Tony Fernandes said: “There has been a fantastic spirit of competition between us and Virgin Racing all season and one of the first people to come and congratulate us on the pitwall was Richard.

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“We have had this great bet running all season and now it’s time for Richard to start preparing himself for some hard work and the likely pain of a pair of high heels! We agreed last night that we will run an online charity auction for the seats on our Kuala Lumpur / London route to raise money for a charity of Richard’s choice and give fans of both teams the chance to be on the flight.”

The date of the flight will be announced soon, Fernandez added “the aim is to raise as much money as we can for a good cause so the discomfort Richard will go through is worth as much as it possibly can be”.

More details on the date of the flight and how to enter the charity auction to bid for a seat will be announced soon the company said in a statement.