Accor has added TripAdvisor reviews to its own hotels’ websites in what it claims is a bid for transparency and a commitment to quality.
The new service is available for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel and Formule 1 hotels in all of the Group’s host countries.
Email messages are sent to guests after their stay encouraging them to provide feedback on their stay. Opinions and comments appear on the traveller rating form for each hotel that is posted on both accorhotels.com and TripAdvisor.
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“Through this partnership, accorhotels.com is demonstrating its commitment to quality by transparently providing hotel ratings posted by customers via TripAdvisor,” said Romain Roulleau, Accor’s deputy director of direct sales in charge of e-commerce.
“In this way, the portal is improving service for Web users by supplying them with more information before they book their hotel and enabling them to share their impressions with other travelers after their stay.”
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