6. Latin America: Roads less travelled
In Latin America there is a move towards promoting interior tourism, going beyond the usual sun and sea hot spots, to showcase ‘off-the-beaten track destinations’. Despite suffering from poor infrastructure and a lack tourism services, Latin America has countless unexplored areas and the move inwards will enable hotels, airlines and travel retailers to sell new destinations and improve undeveloped infrastructure. Saskia Lima, general coordinator or Tourism Segmentation, Ministry of Tourism, Brazil said: “Brazil has far more to offer than just sun and beach products. The ‘Regionalisation of Tourism’ programme is the key to tourism expansion by introducing tourists to new products and destinations.”
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