3. Marketing

JW: Hotels will focus on strengthening their positioning and presence and that’s where majority of the marketing expenses will be allocated. It is a buyer’s market and the focus will be very much on communicating directly with guests through targeted social media platforms.
AM: We expect to spend more on online marketing this year; this will include pay per click (PPC campaigns), Search Engine Marketing (SEM) and preferred placements with some of the major online travel agents (OTA).
TT: There is no doubt that social media will play a greater role in our marketing efforts in 2011 –particularly Twitter, Facebook and blogging but our marketing dollar will once again be channeled Into PR and tactical – not brand building - advertising.

MS: A greater portion of our marketing budgets this year will be allocated to digital marketing with a focus on social media and driving business through online bookings.

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