ADTA’s 2011 tourism agenda is currently aimed at delivering 1.9 million guests staying in around 22,000 hotel rooms and contributing 11.1% to the emirate’s overall non-oil GDP. Al Muhairi says that given the stellar 2010 performance, there could be a case for revising 2011 targets upwards.
“This is certainly something we will be considering over the coming weeks, in close collaboration, as always, with our valued stakeholders. We should consider raising the bar as we aspire to greater things and look to inspire all players within the destination’s development.
“We are well placed to build on our maturing performance and to solidify gains with even more destination product, promotion and major events,” said Al Muhairi.
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“We have several highlights to look forward to, not least the end-of-year hosting of the third leg of the Volvo Ocean Race when the city will be activated to welcome visitors to a New Year’s celebration like no other. We are also gearing up for the arrival, this October, of the luxury liner MSC Lirica which will home port in Abu Dhabi during its 19 Gulf sailings from the UAE capital.”
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