How is treatment room occupancy and how do you measure performance?
Being located on a retreat rather than in the centre of the city, we find that most of our business comes in over the weekend as people are looking for that short getaway.
This means that our therapists’ occupied hours increase over the weekend, with quieter periods during the week.
The weekly rotas are reflective of this with days off scheduled for our therapists mid-week to maximise our revenue over the busy weekend time periods.
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We do regular assessments of all of our team members through internal training and mystery shoppers. We also track our revenue from special offers and ask our guests where they heard about us.
We also host quarterly spa mornings for all of our regular guests with special offers and treatment demonstrations and ask for feedback from those guests who attend.
What percentage of your revenues is spa retail?
The Eve Lom Cleanser and Oligapure Moisturiser are our two best selling products and at present our retail is 20% of treatments.
What spa trends do you foresee for the coming year?
Massages are still one of the most popular treatments (Lime Spa’s Evolve Hot Stone Massage is a best seller) and I think that will continue throughout 2011.
People are also looking for that little bit extra and we always try to see how we can match the treatments and our offers to what people are looking for at that particular moment.
A while ago, Lime Spa was looking at developing its own in-house natural spa brand. Did that progress?
This is a brand we are still interested in pursuing, and we are looking into possibilities, however, it is not something we would be looking to launch at the moment.
What other news is there from Lime and Per Aquum?
In 2011 we are looking to revamp the Lime Brand using a top spa consultant to see how we can further work on the wow element of the services we offer and the interaction between guest and team member.
We will also be opening our latest Lime Spa at Niyama Maldives towards the end of 2011. With a total of 86 rooms, Niyama will be Per Aquum’s first Resort (Per Aquum’s Retreats have less than 60 rooms).
Niyama will be developed around naturally modern, iconic designs and concepts and will have a Lime Spa to provide therapies designed to nurture, heal and restore, utilising and infusing indigenous holistic components from around the globe.
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