Customer satisfaction
The trend for hotels to purchase bigger, better, more comfortable beds and luxury bedding to match, is driven by the demands of customers who expect to enjoy a more luxurious sleeping experience than they would do in their own home, explains Hintermann.
“Of course customers expect more from hotel beds,” she says. “When guests choose to stay in a five-star hotel, they expect more luxury than at home, or at the very least the same standard,” asserts Hintermann.
The expectations of guests staying in luxury hotels — or paying extra to stay in luxury suites — are generally higher than guests staying in mid-scale properties. As such, it is the people splashing out on five-star accommodation who are leading hotels to spend more on quality bedding products.
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“There is a high demand from five-star premium customers for the 400 thread count bed linen. Among these customers many of them are upgrading from 210 and 300 TC,” says Bipin.
“Also many of our customers are furnishing their upper class rooms with a different quality bed linen, mostly dobby and jacquard patterns. Our production facility supports our customers to allow them to show their creativity and provide beautiful products for their guests.”
For guests not splashing out on a five-star property, there is still light at the end of the proverbial tunnel, as budget brands such as Centro by Rotana use the same bedding as in Rotana’s five-star properties and other mid-scale offerings are increasingly at pains to ensure the absolute minimum they offer their guests is a comfortable bed.
The improvement in the beds and bedding products featured in hotels is good news for everybody — guests can visit hotels in the region safe in the knowledge that they will have a comfortable bed, bedding companies continue to do good business and develop improved products, and hotels are guaranteed that guests will return for the one thing that is really important to them — a good night’s sleep.
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