Rami Wardeh, CEO, Alternative Dining. Rami Wardeh, CEO, Alternative Dining.

Alternative Dining Experience Restaurants Management announced its plans to make its dining brand, Dukkan Falafel, the largest falafel restaurant chain in the world, with more than 200 operated outlets planned by the end of 2015.

A total of 20 outlets are expected to be opened by the end of 2012 in the UAE, and expansion plans include the GCC, India, Southeast Asia, and a major development in the US-Canadian Market.

"Modernising, and Conceptualising the great tradition of eating falafel, without losing any of the traditional taste or glamour was our objective" said Rami Wardeh, CEO and co-founder of Alternative Dining. “The originality of our menu items, and recipes, the freshness of our food, and the intimate cosy atmosphere will allow our diners to re-live the authentic falafel dining experience.”

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Dukkan Falafel is now offering both individual and area development Franchising opportunities, in the UAE, GCC, and India.

Alternative Dining Experience Restaurant Management, established in 2009, operates, manages and franchises restaurants, and has ventured into the luxury segment of catering in the UAE. It launched the Dukkan Falafel concept with the opening of its first four outlets in Dubai and is now focusing on expanding its operations to capitalise on the growing franchise industry in the Middle East and North Africa (MENA), which it estimates is worth US$ 30 billion.