18 SPAIN
Stand: EU450
Spain is the ‘hot destination of the moment’ for the Middle East market this year: “This year, Spain has exceeded expectations, as is shown by the highly crowded Emirates non-stop flight to Madrid just eight-months after its release”, says Elena Valdés from the Spanish Tourism Board (Turespaña).
Spain is gearing up to launch its international campaign: “I need Spain” in the Middle East which will help to boost visitor numbers even more. “We are fully committed to attract consumers from the GCC and turn it into an unforgettable experience,” says Valdés.
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“The international campaign has already been viewed by 467 millions people all around the world. It is clearly fulfilling its objectives as Spain is the most recognisable brand in the European market ranking first or second position in spontaneous memory.”
Don’t miss!
Turespaña is keen to arrange fam trips for the Middle East travel trade in collaboration with Emirates Airline to introduce them to this exciting new destination. Visit the stand to find out more.
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