High-end chocolate companies, like Valrhona who created this product, are noticing an increase in demand for first-class quality products
Chocolate Trends
“I think the market will improve and demand will increase. In the Middle East, chocolate is required for all occasions – everything from corporate events to weddings – but it is new ideas, creative new products and increased quality that will drive demand for brands.”
Wassim Yared, managing director, Choco Dou
“I think customers will begin to seek out origin specific products and favour single producers that have unique characteristics. Direct access to producers – much like a single estate vineyard – will define how we enjoy new chocolate experiences in the future.”
Antony McNeil, executive assistant F&B manager, Ritz-Carlton, Dubai International Financial Centre
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“In years to come, I believe that the chocolate market will become more competitive and more selective, which definitely raises the bar for ChoCo’a. With an evolved market, brands will have to work on
creating special product selections to maintain a competitive edge.”
Assem Hamzeh, managing partner, ChoCo’a
“As consumers become more educated about chocolate, quality will become paramount. I think chocolate made from natural sources will become distinct from the crowd of average products by advertising themselves as “made from all natural ingredients” and “hand crafted”. Also, a “made in UAE” stamp is becoming increasingly important.”
Daniel Hutmacher, managing director, Swiss International Chocolates
“I think packaging is becoming more competitive and chocolatiers that can present their products in an innovative way will stay ahead of the competition.”
George Tannous, managing partner, Gavoa House of Chocolate
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