The Entertainer
The low-down
The Entertainer books are a concept offering incentives in the form of buy-one-get-one free vouchers at restaurants, cafes, nightspots, attractions, spas and beauty centres throughout the GCC. There is also a book dedicated to hotel accommodation offering two for one room nights.
In 2010, The Entertainer published over 340 million vouchers across the Gulf reaching over one million customers and currently produces 12 books in seven countries.
The books however, aren’t free to the consumer and cost between AED 195 to AED 350 ($53 to $95) depending on what edition you are buying. There’s also a free newsletter which contains a selection of online offers for users to print out.
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What’s so special?
It’s the simplicity that makes The Entertainer so effective. Consumers find it easy to use and understand — just one factor of its popularity. With a choice of books tailored to different segments of the industry, consumers can choose what suits them best. There’s no doubt of its long-standing reputation in the GCC market.
What’s in it for you?
The Entertainer allows hotels to target the affluent demographic and gives premium customers a discounted option to try featured hotels and outlets.
This can lead to an increase in business by creating new relationships and hopefully generating some repeat business. Hotels can also choose to use the company’s database, although it is exclusive to The Entertainer.
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