IFA Hotel Investments president Joe Sita stands in front of the pool and beach at the North Residences of the Fairmont Palm Jumeirah project.
What's Next?
When it comes to what’s next for Yotel, Sita says the “sky’s the limit”.
“Once we get New York open we are very keen to use that hotel to showcase the brand, in particular the city centre brand.
We have a number of opportunities in London that we’d like to get involved in, we have a number of other opportunities in airports in the US that we’re getting involved with, one being JFK at the moment which we’re very excited about.
“We’re also looking for strategic partners to [expand] the brand, because we can’t do it all ourselves,” adds Sita.
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“We want to take it to Asia in particular, into China, into South East Asia, we want to take it into the rest of Europe, we want to take it into Africa, we want to bring it into the Middle East, so we just physically can’t do that on our own at the pace with which we want to do it.
So we are looking for strategic partners for the business to help us roll out what we see as this very innovative and exciting product.”
In the Middle East, Sita identifies Dubai and Abu Dhabi in the UAE as key targets.
“We’re very keen to take Yotel to all of the GCC countries and roll it out and we will,” adds Sita.
“It’s only a matter of time. We’ve been very focused on getting the New York property open because we want to showcase a city centre development for our potential partners so they can see it operating, they can see the results. It’s always easier to sell something that somebody can touch and feel,” he says.
However grand an occasion the opening of Yotel New York will be, it looks like May 15 is just the beginning for IFA HI and Yotel.
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