Fairmont Hotels and Resorts has appointed Sekari to develop its Search Engine Optimisation (SEO) strategy in the Middle East and Africa.
The Dubai-based search and social optimisation agency has been selected by Fairmont’s global digital marketing agency, iCrossing, to support the digital implementation of the SEO strategy throughout the region and develop the hotel chain’s online brand awareness.
Sekari will deliver an Arabic Organic Optimisation Strategy for Fairmont’s recently launched Arabic website, www.fairmont.ae, and a more localised search marketing approach for English language users to achieve a higher ranking on Google when people are searching for luxury hotels.
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Sekari founder Lee Mancini commented: “As Sekari are dedicated specialists in search and social we have a competitive edge against any others in the region. Combining technical excellence in the art of SEO with our tangible regional experience enables us to achieve the very best performance for our clients”.
According to Sekari, in the Middle East there are 63 million Internet users, with 45.9 million internet users searching in Arabic.
Approximately 74% of internet searches in the Middle East are now made in Arabic, Madar Research reported.
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