British Airways is introducing iPads for cabin crew to bring a new technical touch to customer service in the air.
The iPads allow cabin crew to have prior awareness of customer preferences and a greater understanding of each customer’s previous travel arrangements.
Using the iPads crew can quickly identify where each customer is seated, who they are travelling with, their Executive Club status and any special meal requests. It gives cabin crew a whole library of information at their fingertips including timetables, safety manuals and customer service updates, and also means any issues can be logged with ground-based colleagues around the network prior to departure so solutions can be delivered while the flight is airborne.
| Advertisement |
Usually, once passengers have boarded, cabin crew are handed a long scroll of paper, listing up to 337 customers. But with the new iPads cabin crew will simply refresh their screen when the doors have closed through wireless 3G networks and to access a have a complete list of passengers on board.
Nicola Smith, Regional Customer Service Manager, Middle East said: “The iPad is already allowing us to offer a more personalised onboard service to our Middle East customers, but the possibilities for future development are endless. We’re receiving great feedback from cabin crew and customers in the region. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”
The iPad is currently being trialled with 100 cabin crew with the aim to roll it out to all senior crew members across the airline in the coming months.
Search our database of more than 2,700 industry companies
Aug 23, 2011 , United Kingdom
Can?t they use Android tablets? Cheaper, more open, more options available (you can buy a 7" tablet, a 10" etc.)...? Of course not, the apple at the back of the tablet is coooooool, what would you think if your airline use a cheap Android tablet? The plane even could crash! I don't know why this ...