Bahrain-based Gulf Air has announced the launch of services to three new destinations - Rome, the Italian capital; Entebbe, Uganda and Juba - the capital of newly-independent, South Sudan.

Services to Rome will begin from 30 November – with four flights per week; Entebbe on 5 December, with four weekly flights and Juba from 7 February 2012 with three flights per week.

Gulf Air Chief commercial officer Karim Makhlouf said:  “By resuming services to Rome, we are expanding our Italian operations after Milan, which we launched in March this year that has proved to be very successful. Now with the addition of Rome, we are connecting Northern and South Central parts of Italy to the Middle East.”

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“The commencement of our services to Entebbe and Juba firmly establishes our renewed focus in the emerging markets of the African continent, where we see a huge potential. It also opens up new business opportunities between Bahrain and these fast-developing countries.”

“As the Middle East’s largest network carrier, we are well positioned to connect these three countries to the vast MENA, Far East and Indian subcontinent markets. With nearly 700 flights per week within the region, our customers will be able to find a flight to their destination in the shortest possible connecting time via our efficient hub Bahrain." 

Maklouf also unveiled the airline’s new commercial initiatives designed to target every customer segment in the GCC. “Gulf Air will be introducing Falcon Corporate Plus, designed exclusively for corporate travellers, offering a range of benefits that include exclusive price discounts, free upgrades from economy to Falcon Gold class, free lounge access for economy class passengers.”

“For families, Gulf Air will be introducing ‘Family First’ - a series of competitively priced packages for customers travelling with their spouses and kids, offering special privileges both on the ground and in the air. We will also be creating an incentive programme specifically for small and medium enterprises (SME’s). Our popular Frequent Flyer programme is also undergoing a major change offering our customers even more attractive privileges and value added benefits.”