41 SIEGFRIED NIERHAUS
MANAGING DIRECTOR
ATLAS HOSPITALITY
A German national who worked in Geneva, Cannes and Paris prior to arriving in Dubai in 2005 to head up the Radisson Blu Media City, Siegfried Nierhaus is now one year in to his current role as managing director for Atlas Hospitality — a Dubai-based hospitality asset development and management company.
His priority is negotiations on three potential new hotel projects in the UAE — including a three-star hotel in Abu Dhabi — as well as a focus on the development of both new restaurant concepts, such as Certo and Tanija, and importing global franchise names, including French baker Pascal Tepper.
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Already, its Certo Italian brand showcased at the Radisson Blu in Dubai has a second outlet in Abu Dhabi and Nierhaus said the aim was to have 10 restaurants across the GCC within five years.
Meanwhile, the group’s flagship Regent Emirates Pearl Hotel is expected to open next year in Abu Dhabi as a joint venture with the emirate’s Tourism Development & Investment Company.
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