As international F&B brands head to Bahrain, so does Lee Jamieson to investigate the appeal of the Gulf state
Bahrain’s insatiable appetite for growth is developing this tiny, historic island into one of the Gulf’s most dynamic food and beverage hubs.
Although not yet widely recognised as a culinary destination, Bahrain’s gastronomic scene is quickly expanding in all sectors. Last year, Euromonitor International estimated that the value of Bahrain’s foodservice market was US $267.7 million — up from $200.7 million in 2005.
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Nearly all segments of the market have experienced growth in the past five years, with full-service restaurants growing by more than 45% and fast food by more than 50%.
Bahrain also remains strong for independent outlets, which accounted for $197.4 million in 2010, compared to the $70.3 million generated by the chained consumer foodservice segment.
“Bahrain’s gastronomic scene is unique in the GCC,” explains Sofitel Bahrain Zallaq Thalassa Sea and Spa general manager, Bert Plas.
“It offers a fantastic range of different cuisines in well-designed outlets. Many of these restaurants are old houses converted into very nice restaurants and lounges — and it’s near impossible to find a table at the weekends. These outlets developed over several years to fulfil the diverse needs of Bahrain’s diners.”
However, independent operators should not be complacent. Bahrain’s thirst for growth has transformed this small country into a thriving business hub with transparent and internationally competitive fiscal policies — and it is therefore attracting significant amounts of foreign investment.
Bahrain’s F&B industry has found itself at the heart of the country’s economic expansion and international food and beverage brands are popping up across the country.
A brief look at Euromonitor International’s modelled consumer foodservice statistics for Bahrain paints a clear picture. Whilst independent consumer foodservice saw a healthy 22.9% increase between 2005 and 2010, it is the staggering 75% increase in the chained consumer foodservice segment that is raising eyebrows.
Clearly, many operators have identified the market opportunities for new F&B brands in Bahrain and have acted decisively.
“There is a good chance that an F&B brand can succeed in Bahrain, as long as the brand is well-known and offers a quality product and great service,” explains Ròya International hospitality consultant, Turab Saleem.
“Already a number of established brands have moved into Bahrain, including The Meat and Wine Co and Ken Lo’s Memories of China. These are all now producing great financial results.
“Bahrainis have good taste. Thanks to their travelling, they appreciate quality, recognise regional and international brands and they are willing to pay for it. Therefore, it makes it easier for a good quality, well-known food and beverage brand to establish itself in Bahrain and produce solid results.”
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